Priya Golani Brand Ambassador of Xpert’s dish wash

Priya Golani

This is the first time the dish wash brand has taken a distinctive stand in its ad film. Previously, the brand had actors such as Priya Golani board to advertise brand features. We wanted to spread brand affinity to a wider consumer base. Communication such as this makes the consumer feel that even though there is not much difference between competing goods in terms of performance, this brand is better since it at least takes a stand on relevant topics.